Youtubing (ish)
It’s Friday! Which means… Actually I don’t know what it means, but on this particular Friday, Meagan and I are determining whether YouTube is something J2 should pursue as a potential medium to educate people/grow their business.
Today I started out with Gary and Meagan, and then he left for other meetings while we researched to answer questions that boiled down to: IS IT WORTH IT?? Because being successful on YouTube, like any other platform, takes considerable time and effort.
Here’s what we figured out over the next hour:
How often would we want to post?
Once a week!
What is the target market?
Attorneys
Business owners
People who want to learn from the content we produce
What type of content do they want to see?
Relevant
Relatable/things people need help with
(LinkedIn, shooting videos, networking etc.)
Engaging editing that makes it interesting to an audience
Pattern interrupters (graphics, jump cuts, jokes, angle changes)
Most successful videos
Reaction videos
How To videos
Versus or Comparison videos
Listicle videos
How often should we be posting?
CONSISTENTLY ONCE A WEEK
What is the length of the videos we should post?
Around 5-10 minutes, max 15 minutes
Educational or self-promotion?
Mostly all educational (through the educational videos, you are already self-promoting the knowledge at J2)
Only type of “self promotion”: “A DAY IN THE LIFE AT J2 MARKETING”
Thumbnails/captions/title?
Title should be attention-grabbing, much like the hook to an article. Ex. “Digital Marketing in 5 Minutes” “The BEST Digital Marketing Strategies For 2022”
Graphics as thumbnail: https://www.youtube.com/watch?v=4E1JiDFxFGk
Thumbnails should pop out and the text on the thumbnail should reflect the title of the video with other icons/images pasted on
Facial expression matters!
2nd Thumbnail option: Simplicity/aesthetic
Promote videos at the end of each video
Compelling caption
Process to get subscribers?
Advertise subscribe button
Look at analytics from past videos and see what did the best
Subscription link in description
Collaborate with other creators
Write with key words in description
How do we follow up with the new followers?
Reply to/like comments under your videos for engagement
Welcome suggestions and feedback in the comments and respond to them in the next video
Thank new subscribers/welcome new people to channel
What is their experience on the page?
Channel preview video on what the channel is about
Clean/organized/learning
Clean header
Easy to navigate
Scheduling/editing?
Example schedule for posting once a week: Mon-Tues filming the following week’s video, Wed-Thurs editing that video, Friday posting the video filmed the previous week.
How do we get more views?
THE THUMBNAIL. Views = clicks
With a successful YouTube channel comes professionality - which means having all the elements for users to interact with your content. I made this header for J2’s channel today!
After answering ALL THE QUESTIONS above, Meagan had me present them to Gary when he hopped back in the Zoom. He agreed with all our ideas as I emphasized that as a marketing consultant company, a YouTube channel is an essential place to store all videos. The thing is, Gary makes videos for LinkedIn AND YouTube… LinkedIn videos can only be under 2 mins, so we figured he’d have to make videos for both platforms or post a shortened version to LinkedIn.
I liked today’s internship meeting the best so far… We were on the Zoom for almost 3 hours and it felt like I had taken the lead on this assignment. Even though I won’t be here to witness J2’s future YouTube success, I’m glad I was able to help kickstart it.
