Gavel Club & social media buzz
A summer spent at home is underrated. For one, my neighborhood hosts food truck picnic nights every Wednesday. It’s a great time to catch up with friends I don’t see often and the turnout is usually pretty good. Families come with their kids and pets to sit for a while - which is the perfect opportunity to seize the target market for… Gavel Club.
I made this poster to advertise our next meeting and gain future gaveliers. This Wednesday, I passed them out to people at the food trucks.
I quickly realized that people will fall for anything that’s personable. I introduced Gavel Club to parents, explained why it’s important for their children, and why we need them in our club. Everyone seemed genuinely interested and excited to join, which I was surprised at. I got a lot of questions about the content of the club and several guarantees on new member attendance for next meeting.
This marketing strategy worked just like what I learned from reading the textbook for Principles of Marketing. People connect to relatable services when they see true benefit for themselves. As the marketer, I had to think about the win-win situation both parties would get out of Gavel Club. I’m glad that it seemed like people understood it too ;)
Meagan, Gary’s assistant, took over our internship meeting today. It was me and her, working through LinkedIn strategy for J2’s clients. They did LinkedIn for three financial planners - Posting, commenting, and connecting with their network for them. As like in person, personality online must show through too. Meagan and I worked on giving J2’s clients a friendly yet professional online profile, and I was even given the assignment to make several captions for them.
I quickly discovered that the key to being influential on LinkedIn is simply based off the number of connections you have. The highest ranking you can have is 500+ first connections. The more connections, the easier it is to grow your network. When people decide to accept your offer to connect, these questions are always important:
Are they in the same country as you? Do you have a mutual connection? Do they have a lot of connections? Are they of interest to you?
They want to know how connecting with you will benefit THEM. Most likely you have mutual connections with 500+, so it’s a check in all the boxes.
You have a megaphone and the volume is how many connections you have…
Low volume, no one will hear you
High volume, 500+ connections, more people to influence and more people to be influenced by
Algorithm works more in your favor the more connections you have
Once you lure them in, they’re still hungry for the benefits. Megan taught me that J2 posts a few times a week, each in a different style: text posts, infographics, polls, videos, and memes.
Bad post: selling yourself or your business
It's an ad, not genuine
Make it EDUCATIONAL, indirectly selling yourself
Tie in pop culture, find something in the news that peaks interest in your network
Ask them their opinions on thought-provoking issues
Some memes that J2 posts for their clients at RS Crum on Linkedin!
Making captions is one of the most fun things I’ve done so far! Below is an example I recently did for an article about financial planning for single women (in the document and posted for J2’s client).
This week with less Gary is going to be more chill, and our next meeting will be on YouTube strategy! J2 Marketing is looking to expand to new platforms, and as the Gen Z intern, I’m happy to help.
